datum

Datum / Business Health

How you look.
Where the money leaks.

The Diagnostic shows how you look. The Map shows where the money leaks.

See the prices ↓

Who it is for

Built for local
service businesses.

  1. Gyms and trainers

    Where do trials stop turning into members? Do new members stay past 90 days?

  2. Dental practices

    How much recommended treatment is never booked?

  3. Physical therapy clinics

    Do patients finish the visits their plan of care asks for?

  4. Medical practices

    What do no-shows and empty slots cost each month?

  5. Med spas

    Do first-time clients come back when they are due?

What you get

Two ways
to look.

  1. The Diagnostic: how you look

    An outside view built from public information. We look at your website, your Google listing, your reviews and your social pages, and set them next to three local competitors. You get a one-page PDF and a 30-minute call. We need no logins and no private records.

  2. The Map: where the money leaks

    An inside view built from your own records: exports from your booking, billing and marketing tools. The headline is one number, the Leak Number: your biggest measured leak costs about $X a month.

    Where your records support it, the Map also measures:

    • Replacement rate: new customers you need each month just to stay level.
    • Churn dollars: what customers who leave were worth.
    • CAC payback: months to earn back what it cost to win a customer.
    • Empty capacity: the value of unused slots, seats or chairs.
    • Win-back pool: past customers worth contacting again.
    • Channel return: what each source of new customers brings back.

    You also get three prioritized actions, a written report and a readout call.

The one number that fits you

A signature measure
for your business.

  1. Gyms: 90-day survival

    The share of new members still active 90 days after they started.

  2. Dental: unscheduled treatment

    Dollars of treatment presented but not accepted or booked.

  3. Physical therapy: plan-of-care completion

    Visits attended divided by visits prescribed.

  4. Medical: no-show cost

    What no-shows and empty slots cost, using your revenue per visit.

  5. Med spas: on-cycle rebooking

    Of clients first treated in a month, the share who rebooked when their treatment was due.

How it works

Talk first.
Then measure.

  1. 01

    Talk first.

    A free 45-minute fit conversation. We agree which of the two fits your question.

  2. 02

    Diagnostic: we study what is public.

    You pay, we research, and the one-page PDF arrives within three business days. A 30-minute call walks through it.

  3. 03

    Map: we check a sample first.

    You send a small redacted sample. We confirm your records can support a Map before we accept the order. Health practices send de-identified monthly totals only.

  4. 04

    Map: you send records, we measure.

    Your report and readout are ready within 10 business days of receiving clean data. Every number names its source, period and uncertainty.

Diagnostic

See how you look.

Outside-in, from public information, with three local competitors, a one-page PDF and a 30-minute call. Delivered within three business days of payment.

  • The full $250 is credited toward a Datum service bought within 60 days of the readout call.
$250Business Health Diagnostic · USDBook a Diagnostic ↗

Map

See where the money leaks.

Inside-out, from your own records. Includes the Leak Number, the measures above, one signature measure for your kind of business, three prioritized actions, a written report and a readout.

$1,500 for the first location and $750 for each additional location on the same systems. Missing data and uncertain estimates are named in the report. Fixing data or acting on the findings is scoped separately.
$1,500Business Health Map · first location · USDBook a Map ↗

Every vertical, one price. Prices are the same for gyms and trainers, dental practices, physical therapy clinics, medical practices and med spas.

Questions

Plain
answers.

Do you need access to my systems?

The Diagnostic needs nothing from you. The Map uses records you choose to send, such as exports from your booking, billing and marketing tools. We never ask you to hand over a password in this form.

Is patient information safe?

Health practices send de-identified monthly totals only: counts and dollars, with no names, dates of birth or patient IDs. If your records ever include patient or client health information, we agree the privacy steps in writing before anything is shared.

Which one should I start with?

Start with the Diagnostic if you want a low-cost outside view. Start with the Map if you already want to know where money is lost inside the business. The $250 is credited if you buy another Datum service within 60 days of the readout call.

What if my records are messy?

We review a redacted sample before we accept a Map order. If your records cannot support a measure, the report says so instead of guessing. Cleaning up data is a separate piece of work.

Will this make me more money?

We cannot promise that. The Map measures what happened and shows where the biggest leak is. What you change, and what comes of it, depends on your business. No revenue or savings result is guaranteed.

Do I get help being found online?

Yes. Diagnostic and Map clients get our free step-by-step SEO/AEO playbook for their kind of business (Google profile, directory listings, reviews and AI-assistant visibility), and we name the specific gaps we found for you. If you would rather we do it: $750 one-time, then $150/month, or $125/month if your website is on Datum care. No ranking guarantees.

Is the price the same for every kind of business?

Yes. Gyms, dental practices, physical therapy clinics, medical practices and med spas pay the same.

Next step

Ready to see
where you stand?

Book the free 45-minute fit conversation. We will help you pick the Diagnostic or the Map. Joseph confirms the time personally.

Book a fit conversation